Christmas At
Ralph
Lauren
BRIEF
To dress the iconic Ralph Lauren Flagship Store on Bond Street, London with holiday season décor. Keen to make a statement, the team at Ralph Lauren wanted to add real Christmas Trees to the first floor of the store alongside giant wreaths to the glass windows and additional holiday décor that encapsulated a traditional Christmas.
The challenged we faced, was that the balcony area was incredibly shallow and wouldn’t be able to accommodate a 12ft tall real Christmas Tree as requested. The building also had no rigging points available to use and a full structural survey would need to be undertaken to ensure any of the designs created were safely administered to this iconic Bond Street store in London.
We created the perfect holiday décor to adorn the Ralph Lauren flagship store on Bond Street London with a series of impressive 12ft tall trees, custom-made to sit atop their shallow balconies, 2 floors above ground level. Giant wreaths were then made by hand to suspend perfectly in the centre of each large window, with further Christmas decorations added on the ground floor. Thousands upon thousands of warm white lights were added to bring the piece to life during dusk and darkness and a true American welcome was extended to all who passed by and shopped.
In order to install designs of such grandeur, a full structural site survey was undertaken with rigging points added to the exterior of the Bond Street boutique. Custom fabricated Christmas Trees and giant Christmas Wreaths were then safely attached to ensure that whatever the weather, these Christmas Decorations would be perfectly safe. Using fresh spruce, each of our large and impressive Christmas decorations had an incredible scent that filled the air with the spirit of the season.
