JJ Whitley
Launch
Campaign
BRIEF
To launch a new collection of vodka and gin from alcohol brand JJ Whitley. With botanical notes included in each alcoholic range, we were asked to interpret the summer-like spirit of the beverages in a lifestyle setting for the upcoming launch campaign.
We ensured there was a focus on the product whilst maintaining continuity across the range, a scheme of summer flowers were selected to be showcased in different ways to offer each beverage its own identity.
Floral backdrops using mixed botanicals and summer blooms which were selected to harmoniously complement the existing brand colours. With our floral team styling each look, fruits and key ingredients within the alcohol ranges were also showcased to realise a tempting lifestyle setting.
Beyond beautiful, individual floral schemes were interpreted in this series of lifestyle settings to realise the brand message and communicate this new product launch in an emotive way.
