Every
Rolex Tells
a Story
BRIEF
To design a corporate event which brought to life “Every Rolex Tells a Story”.
Using brand colours and florals that work in line with the Rolex brand guidelines, our corporate client was keen for us to add contemporary flair to this impressive and historic property.
Our floral design team transformed the historic Wrest Park in Bedfordshire for an elite corporate dinner on behalf of watch brand Rolex. A gallery area was created where photographs captured by the legendary Matt Porteous brought to life the event concept of “Every Rolex Tells a Story”.
Juxtaposing the historic and decaying surroundings of Wrest Park, a single contemporary table adorned with modern flower arrangements in a palette of soft yellow and white tones. Ensuring our work sat within the Rolex brand guidelines, our florists grouped single flower varieties together for a luxury floral design with a contemporary edge.
Using a chic mirrored table and contemporary flatware, the whole setting for dinner was gloriously considered and consistent with the central flower arrangement. Metallic gold references defined the brand identity and added warmth to this ancient orangery.
