Chelsea
in
Bloom
BRIEF
Encapsulating the spirit of Extraordinary Voyages whilst at the same time tantalizing customers and visitors alike at what will soon be landing, a multidimensional living installation for Chelsea in Bloom 2021.
Standing tall and commanding the most impressive silhouette, a giant freestanding hot air balloon sculpture will act as a centrepiece to this dynamic scenography. Crafted from a bespoke metal framework, we explore and celebrate the use of negative space in the balloon itself to reference the light-weight nature of your new products.
This golden structure will be adorned with a sensitive palette of dried and preserved ingredients in hues that tonally reference your new brand packaging. Wildly organic, this scheme will burst from the confines of the balloon itself and ensure a huge amount of detail, texture and impact is realised. Sustainably created, the piece will be intelligently constructed to ensure the competition guidelines in this regard are adhered to.
The basket below will then be woven by hand using skilled artisans before being embellished further with a flourish of textures, similar to those seen above. Spilling out asymmetrically as illustrated, this flourish of texture will dissipate softly into the Savannah floor below to provide a wonderful photographic opportunity for those who wish to engage. In addition, agave and aloe plants will be incorporated to reference two of your key ingredients. The Savannah floor will be crafted using bountiful supplies of sand, punctuated further with both aloe and agave plants. Experts in hydration, these will speak to the product benefits in a subtle manner whilst the scheme as a whole will seek to encapsulate the spirit of both Voyage and Rewild in the most beautiful way possible.
Standing tall and commanding the most impressive silhouette, the giant freestanding hot air balloon sculpture acted as a centrepiece to the dynamic scenography. Crafted from a bespoke metal framework, we explored and celebrate the use of negative space in the balloon itself to reference the light-weight nature of the new Space NK products.
This golden structure was adorned with a sensitive palette of dried and preserved ingredients in hues that tonally reference the new Space NK brand packaging. Wildly organic, this scheme burst from the confines of the balloon itself and ensured a huge amount of detail, texture and impact was realised. Sustainably created, the piece was intelligently constructed to ensure the competition guidelines in this regard were adhered to.
