Chelsea
in
Bloom
BRIEF
Creating the most sensational impact and engagement opportunity to celebrate the Chelsea in Bloom “Under the Sea” concept, an exuberant and mesmerizing “Pretty Fish” installation. We have taken our inspiration from your industry category to realise a playful interpretation of the theme which results in a picture perfect and gloriously luxurious fish with the most beautiful eyes & lips to encourage human interaction and social media engagement.
The body of the fish will stand an impressive 5ft diameter to command a strong presence in the window with a tail and fins that will elevate the design further by another 3-4ft in height to result an overall height of around 8-9ft tall.
We created the most sensational impact and engagement opportunity to celebrate the Chelsea in Bloom “Under the Sea” concept, an exuberant and mesmerizing “Pretty Fish” installation. We have taken our inspiration from your industry category to realise a playful interpretation of the theme which results in a picture perfect and gloriously luxurious fish with the most beautiful eyes & lips to encourage human interaction and social media engagement.
Formed using a base of textural green leaves, layered individually by hand using skilled artisans, we will create a body of scales using natural materials so as to conform with the rules of the competition. Different varieties will be used to add tonal variation and interest as they move throughout this large piece. The tail and fins will then be created in a fluid and molecular formation to ensure movement and interest using thousands upon thousands of massed fresh cut dianthus in a variety of colours. These will be ombred throughout to reference the living counterpart and ensure a detail driven scheme is achieved.
